Portraiture and photography are both art forms unto themselves. The ability to photograph different people in their own unique environments is not only enjoyable but can sometimes be challenging to make look genuine. It is the ultimate opportunity for creative expression between the photographer and the client.
A great wedding photographer is able to portray newlyweds in a way that is both pleasing to the eye and tells the couple's story. To accomplish this successfully, the marriage of portrait and candid photography (excuse the pun) must be balanced. Like weddings, most events such as religious ceremonies, corporate events and others require this same balance.
Corporate identity? Brand management? Terms like these are important when it comes to representing businesses online. Weather it be client/sales training or marketing you want your viewers to be able to identify what it is that attracted them to you in the first place. You also want to earn their trust and there is no other way to showcase your identity that's more direct than a video.